OLX
Agency: DesignStudio
Role: Design Director
The Challenge:
OLX is a global marketplace not unlike eBay. Operating in over 40 market, there was disparity and confusion across countries.
Working with the team at DesignStudio, we created a new cohesive identity and full digital toolkit which rolled out across the online presence.
Research and Workshops
Through local research, teams on the ground across the world and workshops we discovered a distinct cultural difference across markets. The attitude towards ‘second-hand’ was not always positive. We set out to change that through the new identity.
Rapid prototyping
We knew interaction and moments of delight were going to be fundamental to injecting personality to an otherwise transactional online platform. As a way of exploring the potential of this quickly, we created a number of prototypes ranging from fun to functional and everywhere in-between.
Rolling it out
With a contemporary visual identity ready to evolve, the digital product provided a host of opportunities to maintain the personality of the brand. Starting with a robust, flexible design system of versatile components we created a toolkit ready to be deployed around the world.
Measuring success
The new brand is rolling out in 20+ countries across the world, and local teams have already begun to capture the spirit of ‘Smart choices’ with bold new campaigns. With a powerful new brand and digital experience to match, OLX can go from strength to strength, shifting the negative perceptions of second-hand to something smart, positive and fun.
